This way, if the post proves popular, you might rank on the first Google search engine results page. Make sure you optimize your Reddit posts for search engines by including a main keyword in the title of the post, as well as the body at least twice. Last, it’s crucial that you use an SEO keyword research tool - such as SEMrush or Ahrefs - to find relevant content topics with high-traffic key search phrases.
Step 4: Sharing Keyword-Optimized, Value-Added Content These posts are “linkbait” and serve an important role in your digital marketing funnel. If the post truly provides value to readers, it will garner significant discussion and will be linked to by readers who want to share your insights. At the bottom of your post, include a line disclosing who you are and that you offer products or services that can help the reader solve a relevant problem or further develop their skills. The most important step is to create well-thought-out (think of them as short blog posts) text posts to your subreddit that help solve a commonly cited problem or provide value to readers within your niche. Step 3: Creating (Reddit-Friendly) Linkbait This will help you build trust and establish authority among other community members. Be friendly and personable, and do not engage in arguments or trolling - remember, you’re an ambassador for your company.īefore posting any of your own self-promotional content, ensure that you’ve made at least 10 posts or comments providing nonpromotional guidance or assistance to other users’ questions. Once you’ve made a Reddit account, provide expert commentary on other posts, and offer your advice. The more comments on posts within a 24-hour period, the more active the subreddit.Īs an expert within your niche, it’s your responsibility to offer assistance to your community. If you’re still on the fence about the subreddit on which to post, sort posts by “new,” and see how many comments each post has garnered. In my experience, a more dedicated moderator team is usually a better signal of an active subreddit than the number of members. On the other hand, /r/BigSEO has only 57,000 users and 43 currently online, but a moderator team of nine.
Instead, find a balance between dedicated followers, currently online followers and moderators.įor instance, the subreddit /r/SEO, at the time of writing, has over 131,000 members, of which 192 are currently online. Don’t merely look at how many followers are listed on the right-hand sidebar. Ideally, pinpoint one active and well-moderated subreddit, and concentrate your efforts there.Ī simple Google search of “Reddit + ” should provide you with at least one subreddit of interest. To prevent your content from coming across as spam, refrain from posting more than two subreddits at a time. Your first step to promoting your web properties on Reddit is to find the appropriate subreddit community for your content. Also, it’s important to be transparent in your posts by being honest about your identity and ownership of the content. In other words, if you’re going to use Reddit to improve your SEO and brand recognition, you should do so responsibly by a engaging in posts that aren’t self-promotional. According to Reddit’s guidelines on self-promotion, users should be active members of the community who actively participate in subreddit discussions unrelated to their own content, and no more than 10% of their posts should link to their own content or properties. Fortunately, you can share your business’s content to Reddit without breaking the rules.
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